Georgia Family Connection Partnership

Georgia Family Connection is the only statewide network in the country dedicated to the health and well-being of families and communities. Empowering communities in all 159 counties, they connect people, services, and organizations to each other in order to improve opportunities and outcomes for Georgia’s children and families.

Challenge

Even though they are a long-standing and objectively successful organization, Georgia Family Connection has no product to speak of, and the service they offer is complex, and multifaceted. Even while they were able to accomplish remarkable goals, the brand’s many ambassadors struggled to articulate the work they did when faced with potential investors and policy-makers.

Solution

In order to create a brand-wide overview video that could be shared across the organization, we began with simplifying and clarifying the organization’s mission. Once a clear narrative emerged, we brought their existing illustrations to life, using motion graphics and the brand’s new logo to create a lasting visual experience that allowed brand newcomers to more easily understand the value in sponsoring and partnering with Georgia Family Connection.