After realizing there were no packaged meal options that offered fresh, healthy, and locally-made food, Eat Fresco founders sought to change that. Their product lineup features a variety of convenient restaurant-quality entrees that are made locally with all natural and organic ingredients. Their fresh, never frozen packages use a vacuum sealing process instead of preservatives, and are ready to eat in under two minutes.
The big idea behind Eat Fresco was catching on, and they were starting to expand their grocery presence regionally, with the goal to eventually take their products into national distribution. The founders wanted to create a brand video to help tell their story and communicate the relatable origins of the company.
We wanted to give the brand story space to shine, while also showcasing the products in a way that left viewers hungry for more. The passion and authenticity of the Eat Fresco founders was apparent, so we captured interviews and lifestyle footage of them and their family interacting with the community. Combining that with shots of their food preparation, stylized plated meals, and some overhead tabletop magic, we were able to weave a brand story that acts both as an “about us” as well as a promotional piece.