Cassis American Brasserie is a chef-driven restaurant offering innovative twists on American cuisine with a subtle French influence. A Beach Drive staple in downtown St. Pete, Cassis encompasses a restaurant, bar, bakery, and private dining room, and is open breakfast through dinner.
In addition to a reputation as a “special occasion” restaurant that drove down business, there was a clear disconnect between the dining experience at Cassis and their brand presence. We were brought in to help define the true personality of the Cassis brand, and ensure it was reflected across the many touch points they use to reach their customer base.
Striking a balance between their classic French roots and local approachability, our visual system balances elements of traditional elegance with contemporary design and hints of playfulness. Using high-quality photography as the brand’s foundation, we let the images speak for themselves, complementing them with interesting typography, illustrated icons, and simple color pairings. Given the diversified nature of the Cassis brand, as well as their consistent need for event support, we are continuously creating brand collateral that imparts an overall message of refined taste and friendly delivery.