The Clearwater Marine Aquarium is a marine life rescue facility focusing on an overarching mission of rescue, rehabilitation, and release. Popularized by Dolphin Tale, the Hollywood film about their story, they provide inspiration, education, research, and conservation efforts as they work to foster community stewardship for marine animals and environments.
In order to drive attendance and ticket sales, especially from the Orlando market, we were tasked with creating :30 and :15 pre-roll videos that promoted the many avenues for fun and learning to potential visitors in a short amount of time, while conveying the positive excitement of a family vacation opportunity.
After visiting the Aquarium for ourselves, we turned our experience into a script, slimming it down as much as possible before finding the perfect clips to match it. The resulting spot is a series of moments that conveys a tight lineup of opportunities for both entertainment and education at the Clearwater Marine Aquarium.