St. Francis College is a small liberal arts college located in Brooklyn Heights, New York. Predominantly an undergraduate institution, they offer a few graduate programs and are consistently listed as one of the top baccalaureate colleges both nationally and regionally. They boast small class sizes, a diverse student population, and the urban environment of New York City.
Like most other higher-education institutions, St. Francis College wanted to connect with “Generation Z” and ultimately secure more enrollment deposits from newly accepted students. They were interested in our personalized video offering, but were initially unsure if a team from Florida could create a video that felt authentically “New York.” They wanted their video to tell a story but the timeline didn’t allow for shooting, so we needed to make it work with their existing footage.
Our personalized video approach allows us to connect with viewers regardless of industry, culture, or geographic location. We channeled the St. Francis College brand and combed through their footage to craft a powerful story that created a true one-to-one connection with each viewer. Students felt valued and heard by this institution and as a result, St. Francis saw one of the highest enrollment rates in their history.