Medicine-On-Time simplifies complex medication regimens for people who take multiple medications per day. Providing multi-dose medication adherence packaging, software, and support to a variety of growing pharmacy businesses, Medicine-On-Time facilitates medication synchronization services for patients, allowing them to preserve their health, maintain their independence, and improve their quality of life.
For decades, Medicine-On-Time has been on the cutting edge of the medication synchronization industry, but their outdated look was causing them to lose business to less experienced, yet better branded companies. We were tasked with completely refreshing their look and content to better represent the company’s goals and abilities.
To more clearly communicate this company’s message, we started by stripping the brand of visual and verbal noise, and reimagining the content that was left. We shot clean, new images of their products, created a simple color palette, and took cues from their existing logo to inform new visual elements that could carry across the brand. With a stronger brand voice, and a simpler visual language, the message of Medicine-On-Time is clearer, and their updated brand personality is communicated consistently throughout both print and digital media spheres.