INWEGO is an event ticketing app that allows users to attend an unlimited number of live events in their city for one monthly subscription price. From sporting events to pub crawls, INWEGO encourages users to experience all their city has to offer through their easy, affordable app.
The client was receiving feedback that potential users weren't subscribing because they either didn't understand how the subscription worked, or they thought it was "too good to be true." In order to overcome that, they needed to create a video that could live on their website and in the app store that clearly addressed those points while remaining upbeat and on-brand.
Working within their existing branding, we used a combination of screen shots from the app and motion graphics to help guide viewers through the experience, reinforcing key points through the voiceover and on-screen text.