GuestWings

GuestWings is a mobile guest suite that allows users to welcome house guests without adding more rooms to their home, or inconveniencing their entire household. The GuestWings Airstream suite is delivered right to your driveway, and has everything guests need for a comfortable overnight stay.

Challenge

As with any new-to-market product or service, the challenge lay in introducing and explaining something no one has done before. Since this would ultimately become a social media ad, we also needed to consider how this would engage viewers without sound, and be mindful of length.

Solution

Matching their established look and feel, we created a set of characters and scenes to bring to life through motion graphics. Combined with a quick-paced script and some strategic on-screen text, we communicated the basic idea of GuestWings in less than :45, while driving viewers to the website to learn more.