Foundation for a Healthy St. Pete

The Foundation for a Healthy St. Petersburg works to improve the health and well-being of the local community through initiatives that create sustainable, effective improvements to quality of life. To announce the Foundation’s 2017 grant making opportunities, they wanted an engaging video that would speak directly to the nonprofit sector serving the health interests of South Pinellas County. The goal of the video is to communicate the opportunity, briefly describe the parameters of each category, outline the deadlines for application, and drive traffic to the website to learn more. This video allowed an information-heavy announcement to be visually stimulating as well as socially shareable.