Effective Agents

Effective Agents helps buyers and sellers choose a real estate agent based on a statistical analysis of that agent’s actual performance metrics. Since their inception in 2010, they’ve helped thousands of buyers and sellers connect with top-performing agents in every corner of the country.

Challenge

As one of our first “explainer videos,” the Effective Agents project represents a foray into that category of work that has stood the test of time. More than explain how this company works, we needed to illustrate their story in a unique and engaging way that conveyed the necessity and inherent benefit of this online service.

Solution

Through a story aimed to simultaneously inform and entertain, we captured and held the attention of viewers though beautiful design, fun animations, and a punchy pacing. We were pleased to learn Effective Agents based much of their new branding and website design off the look we introduced in their video.


VISUAL EXCELLENCE IN THE MULTIMEDIA ARTS RECOGNITION

Visual Excellence Award
Online Film