DAS Health provides health IT and management solutions to doctors in all specialties, offering a collection of practice-improving solutions that allow doctors to focus on providing care to their patients. As one of our longest-standing clients, we have watched DAS grow from a small team huddled around a dinner table to a major force in the medical technology world.
We came on board in the very beginning to help DAS define and visualize their brand from the ground up. With a somewhat abstract product that evolves to match the dynamic healthcare world, establishing a branding system that could outlast those pivots was key.
From the original Doctors Administration Solutions, to the current DAS Health, we have helped manage this brand as they have grown and developed over the years. While the visuals and messaging have matured along with the company, the original brand concept has remained strong, and continues to inform our design decisions across print and digital mediums.